Little Caesars restaurants history
The company is known for its advertising phrase “Pizza! Pizza! ”, Which was introduced in 1979. This phrase refers to two pizzas offered by competitors for the same price per pizza. Originally, the pizza was served in one long package (a 2-by-1 piece of corrugated cardboard, with two square pizzas placed side by side and then inserted into a tight-fitting paper wrapper, which was folded and stapled.). Since then, Little Caesars have ditched bulky packaging in favor of typical pizza boxes. In addition to pizza with "exotic" filling, hot dogs, chicken, shrimp and fish were served.
In 1998, Little Caesars filled the largest pizza order to date, completing an order of 13,386 pizzas from VF Corporation in Greensboro, North Carolina.
Little Caesars makes a variety of pizzas. Several main menu items are part of the HOT-N-READY menu, designed to ensure that popular dishes are available for immediate use, while others are considered either specialty pizza or custom-made pizza. In 2013, they added Deep! Deep! Dish Pizza, Detroit-style pizza, on the menu. Some places also have salads.
Additional main course options include flavored Caesar wings and breads such as Crazy Bread and Italian Cheese Bread. Some places offer salads. Pepsi products are sold in all Little Caesars stores.
Beginning in 1997, the chain introduced shakerboards to advertise its "Hot-N-Ready Pizza," a large pepperoni pizza sold for $ 5. This concept proved successful enough to become an integral part of the chain, and Little Caesars's business model has shifted and is now more takeout-oriented.
Little Caesars was one of the first to use a new type of conveyor oven for instant cooking, the "air blast rotary oven."
On December 10, 2014, Little Caesars announced plans to build a new, 205,000 square foot, eight-story Global Resource Center on Woodward Avenue and Columbia Street in downtown Detroit. The new building, intended to double the size of the Little Caesars World headquarters campus, was chosen next to the Fox Office Center, which houses the Fox Theater, as well as 186,000 square feet of office space for Little Caesars and other Ilitch-related businesses. A pedestrian suspension bridge across Columbia Street was planned to connect Fox to Little Caesars' new global resource center, as well as workspace for an additional 600 jobs that will eventually be delivered to Detroit.
In 2016, it was announced that the proposed new Little Caesars Pizza Global Resource Center had grown one floor to become a nine-story building on Woodward and Columbia Street. Construction was supposed to be completed in 2018, but was postponed in October of that year due to construction delays.
In 2017, to coincide with the opening of Little Caesars Arena, the company launched a slightly revamped logo that removed Caesar's chest hair, revamped the wreath, and updated the toga to include the hidden letters meaning LC for Little Caesars. The company also began using the revamped Caesar in its ads, replacing the more cartoonish Caesar that had been used in ads since the 1980s.